For some of the elements from the graphic typed out as text, see below. Click on the image to see a full-size version:
1 Understand Your Story
Beginning - Middle - End
Problem - Resolution - Solution
Ordinary Life - Call to Adventure - Conflict -
--- Transformation ---
- Growth - Closure - Life Resumes
2 Choose Your Plot
Rows
The Call
The Challenge
Conflict
Growth
Solution
Columns
Overcoming the Monster
Rags to Riches
The Quest
Voyage and Return
Comedy
Tragedy
Rebirth
3 Choose Your Hero
Willing Hero
Unwilling Hero
Cynical Anti-Hero
Tragic Anti-Hero
Group-Oriented Hero
Loner Hero
Catalyst Hero
4 Choose Your Characters
The Shaman
The Herald
The Threshold Guardian
The Shapeshifter
The Trickster
The Fool
The Shadow
The Anima/Animus
The Divine Couple
The Child
5 Observe the Rule of Three
6 Choose Your Media
7 The Golden Rule
Don't give the audience 4; give them 2 plus 2.